ONE DAY NATIONAL LEVEL E-WORKSHOP ON “RESEARCH ETHICS AND ARTIFICIAL INTELLIGENCE" 14 OCTOBER 2025. |   CIA-II INTERNAL ASSESSMENT TEST TIMETABLE -OCTOBER,2025 |   AAC LIBRARY, READERS CLUB JOINTLY ORGANIZE BOOK FAIR-2025 |   ARREAR EXAMINATION TIME TABLE - NOVEMBER 2025 |   IQAC IN ASSOCIATION WITH ALPHARIVE TECH PVT LTD, MADURAI ORGANISES BOOT CAMP ON UI/UX DESIGN |   AACAA |   ALUMNI ASSOCIATION (AACAA) REGISTER LINK |   SCHEDULE FOR ONLINE EXAMINATION FOR I YEAR |   NATIONAL LEVEL 5 DAYS FACULTY DEVELOPMENT PROGRAMME ON “AI DRIVEN E-CONTENT DEVELOPMENT FOR EFFECTIVE ENGAGEMENT OF DIGITAL NATIVES” IN COLLABORATION WITH ACT ACADEMY  |   HANDS ON TRAINING |   NATOINAL CONFERENCE - COMMERCE AND COMMERCE WITH CA  |   பனை விதை நடும் விழா- 24-09-2025 |   SEMESTER EXAMINATION TIME TABLE NOVEMBER 2025 |   சாரல் நாடக விழா |   COMTALFEST - 2K25 |   AN ONLINE WORKSHOP ON “INTELLECTUAL PROPERTY RIGHTS (IPR) & PATENTS AND DESIGN FILING” |   NATOINAL CONFERENCE - COMMERCE AND COMMERCE WITH CA |   SEMESTER EXAMINATIONS FEE DETAILS-NOVEMBER 2025 |   SEED MONEY PROJECT PROPOSAL FORMAT (2025-26) |   EVEN SEMESTER INTERNAL IMPROVEMENT RESULT APRIL 2025 |   EVEN SEMESTER PRIVATE ARREAR RESULT APRIL 2025 |   PROSPECTUS 2024-2025 |  

Department of Business Administration

PROGRAMMES
»  Bachelor of Business Administration (BBA)
PROGRAMME SPECIFIC OUTCOMES (UG)
On completion of the programme, the students will be able to
PSO1 : Determine the functional areas of management such as Production, Purchasing, Marketing, Sales, Advertising, Finance and Human resource management.
PSO2 : Understand the structure, systems and forms of business organisation and to prepare students to explore business opportunities by inculcating entrepreneurial skills.
PSO3 : Determine various strategic techniques and its application in functional areas of management.
PSO4 : Understand the International Trade Procedure and Documentation.
PSO5 : Inculcate analytical skills and decision making skills through internship and project work in functional areas of management.
Syllabus
Undergraduate